A union of Brahmi, Gurmukhi and Latin script on a modular grid, the logo celebrates the ‘unity in diversity’ that is fundamental to my approach to design. The brand is a visual homage to the key cultural experiences that form a part of my identity and thrives to raise conciousness about diversity in graphic design and act as a platform for inclusion.
The intrinsic values of the brand—feminist, culturally sensitive, untamed and empowered spirit—are represented through symbolic elements.
All the world’s a stage. .
India has a long and rich tradition of theatre with the 1880s to 1930s being the Golden Age for Marathi Theatre. Dramatic narrative, virtuostic dance, and music blend together to form the evocative Tamasha. .
ASHRAFI is our tribute to this divine age of travelling theatre groups of Maharashtra. Musicals, farces, and play. . Display, bustle and amusement. . Local tradition and culture. . eternalised in pixels on bottles of world-class wines from the Wine Capital of India.
بے رنگ میں ہر رنگ تو
Abida Parveen is the greatest female Sufi singer in history. The Arts Editor of The Age describes her as “one of the most famous singers you’ve probably never heard of”.
The art direction for Abida Parveen is inspired by the mystical, universal essence of her music. Captured in a bold and vibrant spirit the ‘type as object’ approach utilises a fixed-pitch typeface, tight leading, and youthful copy to signify the ‘edgy’ nature of Qawwali, an artform traditionally performed by men.
India’s intellectual, artistic and cultural capital, Kolkata, is a unique blend of modern, hipster and colonial. A birthplace of great minds, literary and artistic thought, revolutions and revolutionaries; Kolkata is a dense, convergent flux of diverse ethnicities and non-conformist voices. You don’t just visit this 330-year-old metropolis, you feel it.
Welcome to the para*!
oh!kolkata is an events app that helps discover the unique sights and sounds of the bustling city of Joy. Capturing Kolkata’s simultaneously old and new essence, the app’s visual language presents a kaleidoscopic view into Bengal’s rich artistic expression: from Baul traditions (Bengali folk music), Tagore’s poetry and plays to internationally acclaimed films by Satyajit Ray.
Tarq Vitarq (turkh • viturkh) — translates to debate — is a conversation towards greater diversity in design. A monthly independent journal documenting the design of South Asia India, Pakistan, Bangladesh, Sri Lanka, Nepal, Bhutan and the current political and socio-cultural forces shaping design, it is an exploration of this region and its vast global diaspora through the lenses of South Asian creatives.
Illustrations by Osheen Siva
